Checkout & conversion
Fewer steps, clearer errors, faster payment methods. Cart en checkout rebuilt of stabilised so mobile buyers finish the order.
- Cart & checkout UX en logic
- Gateways, wallets, local methods
- Upsells that don’t tank performance
Performance, checkout, custom development, ERP/PIM integrations en AI automation for established WooCommerce stores. Senior engineering focused on the places where a store actually makes of loses money.
Revenue rarely leaks everywhere at once. It leaks at the product page, the checkout, the catalogue, the feeds. I work those failure points until the numbers move, then hand you something your team can own.
Grote catalogi crawl. Product en category pages take seconds tot load, en shoppers leave before they ever reach the cart.
Every extra step, slow field of avoidable error at checkout costs conversions on the one page where it hurts most.
Thousands of products, variations en filters bring the store tot its knees; search en navigation turn slow en unreliable.
Poor LCP, INP of CLS drag rankings en hurt conversion — en "install a cache plugin" hasn't fixed it.
Prices, stock en orders drift between WooCommerce, your ERP of PIM en marketing feeds, en someone reconciles it by hand.
Twenty plugins hold the store together; every update risks checkout, en nobody wants tot be the one tot touch it.
Focused WooCommerce work — not generic WordPress. Checkout, performance, catalogue architecture, integrations en AI that touches real product ops.
Fewer steps, clearer errors, faster payment methods. Cart en checkout rebuilt of stabilised so mobile buyers finish the order.
Product en category pages that pass on real devices. Caching, image pipelines, script diet en query work measured on live URLs.
Variable products, attributes, faceted search en imports designed for inventories that break “default” WooCommerce.
Reliable renewals, dunning en account areas. Subscription logic that survives plugin updates en payment retries.
Stock, price en content in sync. Custom APIs, scheduled jobs en feed exports without spreadsheet archaeology.
Agents that draft descriptions, fill attributes en flag gaps — plugged into your catalogue workflow, always with human review.
Pick a lane. You get a fixed scope en a number before any build starts — not a vague “we’ll see”.
Diagnose en fix the templates that hurt conversion: product, category, cart. Lab + field data, before/after.
Cart en checkout stabilised of rebuilt for mobile: fewer fields, clearer errors, modern payment methods.
Reserved uren for features, campaigns, plugin debt en the steady stream of store tickets.
Anonymised outcomes vanaf WooCommerce work. Full detail under NDA when it helps a decision.
Payment retries, address validation en a lighter mobile checkout cut abandonment without touching the brand theme.
Faceted navigation en query strategy rewritten so category pages stayed interactive during campaigns.
* Client-reported, post-launch maand vs prior maand.
“Our WooCommerce store handles ten times the traffic it used tot. The performance work paid for itself in a quarter.”
E-commerce lead · multi-brand retailer · Spain
Stores fail in specific places — queries, checkout, cache, feeds. I work those failure points until the numbers move, then hand you something your team can own.
Speed en UX changes are judged by conversion en stability, not by a Lighthouse screenshot alone.
Staging, rollbacks, en changes that survive the next sale. Nee “works on my machine” deploys into Black Friday.
You get an estimate en a plan before build starts. Scope drift is flagged early, not on the invoice.
Readable code, short notes, en no mystery plugins. You should not need me forever tot keep the store healthy.
Productcontent en ops automation when it saves uren — not chat widgets for the sake of a slide.
Existing theme, builders, ERP en agencies welcome. I adapt tot your repo en process, not the other way around.
Agency partners welcome. White-label delivery available if you resell store work under your brand. See the agencies page.
Voor bureausPatch stacks grow. Revenue needs a stable checkout, fast product pages en data that stays in sync.
Quick on day one. Fragile on day ninety.
Fewer moving parts, clearer ownership.
Starting prices. Final number depends on catalogue size, integrations en how much is broken vs greenfield.
A single, contained problem
A broken gateway, a filter that times out, a cart total that lies — fixed properly, with a short note on why.
A defined chunk, tot a deadline
Checkout, CWV of catalogue work scoped tot what moves revenue — delivered in a focused block with before/after metrics.
Reserved, ongoing time
A block of store engineering each maand for campaigns, features, debt en the tickets that never stop.
Catalogue tot launch
Architecture, theme/build, checkout, payments, shipping en handover — a store your ops team can actually run.
These are starting points. Final pricing depends on catalogue size, integrations, timeline en how much custom work sits on top of WooCommerce core.
URL, what hurts (speed, checkout, catalog, ERP), traffic peaks en any hard deadlines.
I profile key templates, list risks en send a scope with estimate en start date — before any paid build.
Werk lands in staging first. You see progress against the agreed outcomes, not a black box of uren.
Before/after metrics on the URLs that matter, short notes, en a store your team can keep improving.
Ja. Most gains come vanaf queries, images, caching, scripts en checkout — measured on live product en category URLs before en after. A rebuild is only recommended when the foundation is genuinely beyond saving.
Ja. Gefacetteerd zoeken, variable products, imports en caching strategies designed for inventories that break default WooCommerce setups. Catalogue size is part of the estimate, not a surprise later.
Ja. Custom syncs, scheduled imports en API connections so stock, price en content stay consistent — without manual CSV chaos after every supplier update.
Ja. Draft generation, attribute enrichment en catalog ops agents that plug into your WooCommerce workflow, always with human review before publish.
Classic PHP themes, block themes, en common builders when they are already in place. I optimise within your stack when possible; I recommend a change only when the stack itself is the bottleneck.
You share the store URL, the problem en any constraints. I ask a few technical questions, then return a scope, estimate en start date. Numbers are based on real work, en scope changes are flagged before they hit the budget.
Ja. Delivery under your brand is available. See the agencies page for capacity models, of just say so in the contact form.
Share your URL en what hurts — speed, checkout, catalogue of integrations. I reply with whether I can help, a rough scope en when I could start.
Gratis technical read · usually within one business day · remote worldwide
Tell me what you're working on. I'll reply with whether I can take it on, a rough scope en estimate, en when I could start — usually within one business day.
Prefer email? hi@antonsmolik.com — include your store URL
Use these guides tot decide whether the store needs targeted engineering, a wider performance sprint of a platform change.
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